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2009.02.22 Google Adword 小常識:

10 Mistakes of Adword campaign:

1. Not Tracking Desired Actions

2. Poor Program Architecture

3. Not Using Custom Microsites

4. Over-Reliance on Google Broad Matching

5. Too Few Keywords

6. Thinking Like a Marketer

7. Selling the Product, Not the Offer

8. Uniformed Use of Content Network

9. Not Leverage Campaign Level Setting

10. Ego Bidding